It’s the small extra pieces of the experience you deliver that make you stand out from others who can offer the same technical service. Often times clients will return because they enjoy your conversation, the feel of the space, the music you play and they way you make them feel PLUS how well you do your work.

A few additional considerations I’ve picked up over the years of working with other aestheticians and hair stylists are:

• don’t speak out loud your deliberations, formulations or on the spot trouble shooting - it can make you seem nervous or unsure of what you’re doing. Perhaps your tweezers break mid session or you misplace your preferred brush - have spare tools on hand and know how to seamlessly integrate them into the session so these ‘behind the scenes’ adjustments don’t interfere with the client experience.

• Allow enough time per client slot that you’re not rushed if they inevitably walk in 2 minutes late or flustered. Charge accordingly but don’t fall victim to cramming so many people into a day that no one enjoys the experience.

• Keep notes on client preferences plus talking points such as their upcoming holiday or where they work. It also helps you to remember who you’re expecting.

• Give time to listen to them at the start of each session, every wants to feel they have autonomy over the results they’ll receive. Don’t simply lay them back and start threading, have them sit down and talk face to face as to whether their wanting to make changes or do the same as last time or if they’re getting ready for a particular event etc.

• When you receive treatments or services take note of what it is you love about the whole experience, how can you recreate a bit of that?